The push comes as competition between social network heats up: At the start of the year Facebook revealed that it hit a new mile stone for video in 2014 after it achieved o ne billion daily video views in the period. Video will be a big trend this year as you can see with us evolving our video product.” It’s a very strong trend that goes side by side with mobile t’s a way of getting things across. More videos are being produced and clients are thinking about that as well. “Video is happening more and more and there are more ways of getting video across. “ so much more coming on video and there’s going to be a slew of amazing announcements coming throughout this year and next.”ĭavid Wilding director of planning at Twitter told The Drum that the video trend worked “side by side” with mobile as an opportunity to convey messages across to users, and echoed Boak’s ambitions for video in 2015. He explained “Some of you will already be aware of our native player which contains a pre expanded, one click play video unit…We’re actually going to be making that available to all advertisers this year, which is a great first step in making video the natural platform on Twitter. Having worked with numerous digital and ad-tech startups throughout his career, Ticconi has helped launch behavioral targeting and online ad exchanges in the United Kingdom and Australia.Speaking at an event today, where the company revealed that it helped to drive 18 per cent of UK cinema ticket sales over a three-year period, Matt Boak, UK entertainment lead for Twitter, dubbed 2015 as the “year of video”. He has extensive professional experience across all media disciplines, with the past 10 years focused on digital media. “I believe Opera Mediaworks offers the best in the market for HD mobile video ads and is the only platform that is able to service the growing demand for private marketplaces.”Īs the VP of Sales, Ticconi is responsible for supporting and developing strategic mobile advertising campaigns for Opera Mediaworks’ clients in Australia. There’s a lot of work to be done in creating transparency so that advertisers and agencies have total clarity around all aspects of their mobile marketing,” says Ticconi. “I’m excited to be part of Opera Mediaworks and look forward to driving change in the mobile advertising market. Australian publishers can also set up their own private exchange with agencies and brands, enabling publishers to monetize inventory better than ever before. These curated mobile marketplaces allow advertisers to position their premium brands alongside premium content. “We are delighted to have David lead our sales operations here in Australia to ensure Opera Mediaworks guides our advertisers to reach their target audience and publishers in making the most of their inventory.” Private marketplaces for premium contentĪs more of Australia’s media companies monetize their mobile properties, only Opera Select is able to service these private marketplaces. “Australia is still a growing market for mobile advertising despite its maturity in terms of mobile internet adoption,” says Vikas Gulati, Managing Director, Opera Mediaworks Asia. Leading this growth for Opera Mediaworks in Australia will be David Ticconi, recently appointed as Vice President, Sales, whose focus will be to service brand, agency and publisher customers and grow sales operations on the continent. Mobile internet adoption rates show that over 75% of Australians access the internet via a mobile device, and Opera Mediaworks reaches over 51% of these users (12 million mobile users) every month. It is expected to more than double that to over AU$4.7 billion by 2018. Magna Global Research pointed out that Australia’s mobile advertising market has grown from AU$149 million in 2012 to AU$2 billion this year. Video now accounts for 12.8% of impressions across Opera Mediaworks’ demand-side and 55% of dollars delivered to publishers. According to Opera Mediaworks’ State of Mobile Advertising report for Q2 2015, Australia stands out globally with the highest interest in video advertising and almost four times the global average for video ad impressions. Opera Mediaworks, the first mobile ad platform built for brands, today announced its expansion in Australia to better service the growing demand for mobile ads, particularly video ads. Opera Mediaworks identifies business-growth opportunity from Australia’s high interest in video advertising and four times the global average for video-ad impressions
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